PLB Media expands capabilities to serve property developers
Melvin Lim and Adrian Lim, both Prisoner wardens turned realtors 16 years ago, co-founded PropertyLimBrothers Media in 2K18 after spending a decade in the property business and gradually established PLB Realty last year. The Lims apprehend to venture out since they have concerns towards the marketing effort used to sell real estate — why has it always been done the same conventional way?
The Lims were the ones who head started home tours with a presenter via video in Singapore. Melvin himself has been the main presenter in 2,069 videos produced by PLB Media in the past six years. Melvin and Adrian then went ahead to set up their own company PropertyLimBrothers, which integrates their real estate agency arm PLB Realty and creative arm PLB Media. Melvin elaborated that PLB Media began business in 2K18 and spin off as a production house to provide solution in the market – why homes are marketed so conventionally. “Real estate are one of the biggest assets people achieved in their entire life. The main fundamental of PLB Media and the reason we channel effort and resources to produce such a video is to present a home’s greatest potential through creative video home tours. We utilize tech and research to maintain on top of trends and with our 3D Architectural Visualisation Technology, craft homes digitally. With 3D and Visual Effects, we instrumented spaces that may not exist. We are selling a dream that is possible to achieve through our 3D visualisation tech,” says Melvin, who is the co-founder and CEO of PropertyLimBrothers. Grayce Tan, senior marketing manager of PropertyLimBrothers, adds: “The point [of producing the videos] is to sell a home through story telling and imagination. We give alternate suggestion to any enquiries or feedbacks received in the home tour video, such as price point, lease, orientation, level variation and more. Home tour videos enable us to filter off buyers, and to bring in potential buyers who are matching to the seller property.”
PropertyLimBrothers have been creating more than thousands of content online, successfully showcasing properties and get them sold. After PropertyLimBrothers strengthened its branding within the consumer market and expanded its media team, developers started to realize their success and show keen interest. Today as a full-fledged creative agency that focuses on real estate, PLB Media has expanded from just a small team of videographers and video editors, to now a team of more than 60 people, further enhancing their knowledge in data analysis, 3D architectural visualisation and motion graphics. At PropertyLimBrothers’ Landed Convention in May, Marc Chan, director of sales and VP of operations at PropertyLimBrothers, elaborated that there has been an enhancement in joint-venture. With developers now knocking door into PLB Media to improve their marketing strategy, the creative house now sees more potential and potential to serve the larger B2B market moving forward.“In the past, our focus was to support our inhouse realtors and direct home sellers. But now with our creative agency we have more customary resources to cater to our developer partners too,” says Marc. 375 participants were gathered with the sponsored event, with 18 landed developers and partners showcasing more than 100 landed listings. It produced more awareness, as well as a paradigm shift, for PLB Media to show that its abilities are not bounded to just representing home sellers, but are expandable to even the developers. Grayce elaborated that developers typically market their properties in a traditional manner – building show flats and engaging joint marketing agents. While this has been proven to work for many years, Grayce posits that more can be done in project marketing. Grayce also mentioned that developers need not appoint PLB Realty’s realtors to sell the property to engage PLB Media for their marketing needs. The printed marketing materials designed are available for the developer to share to their joint marketing agencies for the new launch project.
While PLB Media crafted and produced information to showcase to consumers, it too has several social media platforms, with over 160,000 unique property fanatic followers eyeballing their page. “We post only property-related content on our social media platforms, so we have generated an unique and organic followers and community that is enthusiastic about it to join us on our socials,” says Grayce.
