Momentus Hotels & Resorts evolves to cater to changing demands
Momentus Serviced Residences Novena, which is the latest business operated by the subsidiary of Chip Eng Seng Group, Momentus Hotels & Resorts, is located in the heart of the medical hub in Novena. In the past, the building is known as 12 On Shan, which was purchased through a joint venture led by Roxy-Pacific, with partners Macly Capital and LWH Holdings, for $86.5 million from Singapore-listed company TA Corp in March last year.
Momentus Serviced Residences started operation in Novena last month which comprise a diverse of 99 studio apartments occupying 398 sq ft, and one- and two-bedroom units which take up between 366 and 861 sq ft. It is also situated prominently close to medical centres and retail therapy centre, and can commute to most part of Singapore via Novena MRT station.
This is Momentus Hotels & Resorts brand second property and its first serviced apartment. the brand initiate its first hotel In March, Momentus Hotel Alexandra, situated in Alexandra Central Mall at 323 Alexandra Road in Bukit Merah. The 442-key hotel was previously running as Park Hotel Alexandra by Park Hotel Group, which is owned by CEL-Alexandra, a subsidiary of Chip Eng Seng Group. the hotel ceased business operation last year by the group for rebranding and major overhaul works.
As travel demand increase and evolving traveller personal choices, particularly after Covid-19, Momentus Hotels & Resorts with that in mind, has secured a piece of the cake by digressing its hospitality services and steering into serviced apartments. This business venture into the serviced apartments sector give the brand a chance to cater to a wider pool of clientele, says Angeline Tan, senior vice president of Momentus Hospitality and vice president of Chip Eng Seng Hospitality. This is observed clearly so for travellers who are looking for more comfortable and more alluring accommodation.
With the constant changing demands and being able to offer accommodation with more options is challanging in a vibrant city like Singapore, whose hospitality industry is – in Tan’s words – “ultimately competitive” and has shown “extreme steep growth”.
“Momentus Hotels & Resorts anticipate the constant-changing requirements of modern travellers, ranging from temporary work stays to medical visit, as well as foreigners transitioning in and out of Singapore,” she says.
To inculcate a more conducive habitat for travellers, the brand’s serviced apartment is committed to cater guests with a “home away from home” that provision for their everyday requirements. The serviced apartment’s strategic location offers the convenience that one can typically expect to find in matured housing estate, from medical facilities, including six healthcare facilities, to retail therapy centre and nature reserve. just about an eight-minute stroll away from Novena train station, Its spot on location also provide patrons the opportunity to commute effortlessly and efficiently to popular venues, such as Orchard Road shopping belt and Great World city. Detailing the serviced apartment as an “metropolitan getaway” in the heart of the city, Tan says that it has the kind motive to offer distinguished travellers a space where “relaxation and rejuvenation effortlessly co-exist”.
Hotel guests can also immerse themselves into the full range of facilities served at the serviced apartment development, which caters to guests of different generation. These facilities include a swimming pool, gym, sky terrace, teppanyaki area and sky garden. Guests can enjoy these facilities and their apartments’ modern design, which comes in neutral colour palettes and with modern furnishings to fulfil the aesthetic demands of travellers. Outside of the private confines of the apartments, guests can soak in the sights of lush green spaces that surround the building. Green spaces constitute 40% of the development. This has earned the building the maximum points for greenery under URA’s Green Mark scheme.
Fast forward from today, Tan says that the brand will continue to remain agile and grow in the direction of global trends and ever-changing preferences of travellers. At the same time, the brand will be passionate about their mission to fabricate alluring memories for its guests. In another word, Momentus Hotels & Resorts will accelerate their lodging portfolio to grow their portfolio in the next three years into six properties , with the attention more on sustainability initiatives and seamless integration of technology solutions, she adds.
the brand says In a press release dated Sept 21 that it intends to diverse beyond Singapore with plans to expand the brand’s presence across the Asia Pacific region in the near future. For the newly-launched Novena serviced apartment, the brand hopes that it can meet the demands of travellers and obtain a minimum 70% occupancy rate before the end of the year.
The Sora Condominium Singapore